Wednesday Jan 26 2011
This Eagle's extinct
By: Martha Garcia, Loomis News Editor
Del Oro asked to stop using college's logo
Take a look at your cap, T-shirt or sweatshirt. If they’re sporting the “old” Del Oro High School logo on them, they may be collectors’ items sooner than expected. A new logo is being created and merchandise with the Del Oro eagle isn’t being reordered. Last fall, Del Oro was informed by a University of Southern Mississippi representative that the Southern Miss Golden Eagle is trademarked and Del Oro’s use of the stylized logo was an infringement. The letter from Jack Landrigan of the Licensing Resource Group requested that Del Oro High School “refrain from using the marks of the University of Southern Mississippi” in … any “material associated with Del Oro High School.” Del Oro assistant principal Paul Lundberg said, “We’ve been asked to stop selling merchandise with that logo, because they have the rights to it,” said Lundberg said that over its 50-year history, the high school has never had an official logo. “It’s been kind of a transition, through different decades,” said Lundberg, who has been at Del Oro for 17 years. “Since I’ve been here, I’ve seen a change at least three different times,” he said. Lundberg thinks Del Oro started using the Southern Mississippi logo “by accident” during the last decade. “I think someone was searching the web,” copied it and started using it and “it kind of just blossomed from there,” he said. A new proposed logo, Lundberg said, has been designed by Rory Somers, an art teacher, and tech coordinator Jeff Dietrich. The logo is being “tested” on the athletic section of the school’s website. Public comment on the new design would be appreciated, Lundberg said. Kassie Hughey, a junior, said she owns a shirt and sweatpants with the old logo on them. She likes the old logo and is sad to see it go. But she’s looking forward to finding out what the new logo looks like. “I’m excited to see what it’s going to be,” she said. And she’s also anxious to comment on the new design. “I don’t know if we (students) have any power, but I would like to have a say,” Kassie said.